New Delhi: As a major boost to the collaboration between the Center and the state in promoting products under the One District One Product (ODOP) initiative – a state conference was organized on 21 January 2022 by the Industry and Domestic Trade Promotion Department of the Ministry of Commerce & Industry. The conference was chaired by Smt. Sumita Dawra, Additional Secretary, Department of Promotion of Industry and Internal Trade (DPIIT) and was attended by the Principal Secretaries and other key officials from all States Departments of Industries.
Smt. Sumita Dawra, Additional Secretary, DPIIT opened the meeting with a special address focusing on successful activities undertaken under ODOP so far and best practices across states.
This was followed by an in-depth dive into the “changing narratives for manufacturing in Jammu and Kashmir” by Shri. Ranjan Prakash Thakur, Principal Secretary Industries, Jammu and Kashmir. Here, the work of the ODOP Initiative in Jammu and Kashmir, particularly its successes in trade facilitation for nuts and apples, was discussed. ODOP’s facilitation of Jammu and Kashmir’s representation at Expo 2020 Dubai and successful buyer-seller meetings and focused business discussions held there were also highlighted. The rest of the states would also soon be facilitated to participate in events at the international level.
The state of Uttar Pradesh was also able to draw attention to the remarkable success of the UP ODOP model in which artisans and producers from all districts of the state were promoted and supported under a single product (ODOP). The presentation was made by Shri. Navneet Sehgal, Additional Chief Secretary, Micro, Small and Medium Enterprises (MSMEs) and Export Promotion, Uttar Pradesh.
UP provides a model for states to successfully implement and advance the goal of establishing each district as a hub of economic development through the product that is synonymous with it.
Smt. Swapna Debnath, Additional Director, Department of Industries and Commerce, Tripura presented a roadmap to “promote remote districts and boost local economy”. This included a discussion on the successful collaboration between the state government and the ODOP team so far, and the next steps that would be taken to promote product development and exports from the 8 districts of Tripura.
Following the State presentations, the ODOP Initiative, facilitated by Invest India under the DPIIT, made a presentation on the scope of work under the ODOP, the activities undertaken so far and the way forward. to follow to promote the vision of balanced regional economic development.
Invest India highlighted some of the existing stories of economic empowerment through trade facilitation, capacity building and product development.
Some key examples cited included design trainings for Molela artisans in Rajsamand district, Rajasthan; vocational trainings for Muga Silk weavers from Kamrup, Assam, year-long sustained trade facilitation for Lakadong Turmeric from West Jaintia Hills, Meghalaya and promotion of ODOP products from all districts and categories at international events such as Expo 2020 Dubai.
ODOP’s work in mainstreaming e-commerce and its close association with major e-commerce players to help rural artisans leverage online sales through dedicated storefronts for ODOP were also discussed.
A roadmap for the continuation of the State’s commitment to the ODOP initiative has also been established. Through the sharing of state seller data, the ODOP team would advance trade facilitation with potential buyers. In addition, the appointment of a nodal officer in each state to work hand in hand with the ODOP Initiative would ensure the success of future activities under it.
The conference was well received by the attendees and some including Hage Tari, Principal Secretary of Industries of Arunachal Pradesh expressed their strong interest in attending and wholeheartedly supporting the same in his state. All Principal Secretaries also eagerly shared their contact details and sought to stay connected and informed of ongoing activities under the ODOP.
Shri B. Ramanjaneyulu, Director, DPIIT concluded the conference with a vote of thanks and closing remarks. He urged the industries departments of all states and union territories to provide active support for the successful implementation of the ODOP initiative across the country, in order to propel the economy towards the goal of Aatmanirbhar Bharat. He also informed the participants of the inclusion of the “One District, One Product” initiative as a performance appraisal category for civil servants considered for the annual Prime Minister’s Awards for Excellence in Public Administration.
The success of the States Conference marks recognition of the outstanding success of the ODOP initiative, while acknowledging that this is a first step towards more impactful work towards the vision of Aatmanirbhar Bharat and #VocalforLocal.